right?
My new box of fish excitedly told me to witness the new Flavor Lock pouch inside. Check this out:

You know, because “New! Sealed in Plastic Bag!” doesn’t have the same zing. If the bag were vacuum sealed, they might have been able to squeak that one by my That’s-Crap-o-Meter™.
Alisa and I just had a conversation about this very thing over the weekend. We finished watching a DVD and I noticed her player has, in big font on the front, “DynaMovie.” DynaMovie? Eh? Of course, because saying “Our DVD player works just as well as any other DVD player you’ve seen” doesn’t have the same sales punch. So, enter Marketing to make up a new word for standard DVD resolution.
This is the world we live in. I’m not allowed to be underwhelmed by the plastic bag I was expecting to envelop my fish. I must be made to be excited as all hell for the plastic bag that, truth be told, I already kind of expect to surround most of my frozen food.